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Smarter Email Targeting: Active & Expired Membership Users
What is it and why you need it
EzyCourse allows you to send email campaigns to your audience with the luxury of targeting various user types.
With this feature update, you can now send email campaigns targeting the audience whose membership plan is active, as well as those whose membership has expired or been canceled.
This helps to keep your loyal members engaged while focusing on reactivating those who’ve left.
How to get started using it
To begin, login to your EzyCourse dashboard, go to Marketing & Contacts -> select the Campaigns button and then click the Start New Campaign button.
Enter the campaign title and subject. Click the select audience filter and then scroll down a little to find the newly added “Students whose x membership is active” option. Select the option to confirm.
Choose the membership plan that you’re targeting using the other filter and click the Apply button. As soon as you click it, you can see how many recipients will receive the campaign.
You can compose your email using the Classic Editor or choose one from the Prebuilt Templates. Also, you can choose to either schedule your campaign later or publish it right away. Once you’re all set, click the Start Campaign button and the system will do the rest.
